Arduinos, MakerBots and physical computing now in the creative department

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I remember the days when you walked through the creative department and the tools of the trade consisted of drafting tables, layout pads and Prismacolor markers. Yeah, I know, I’m giving away my age. Then came laptops and Adobe’s Creative Suite. But now things are getting really weird, or interesting, or cool. Depending on your […]

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Why ad agencies should embrace A/B testing, too

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A few years ago, when Facebook engagement ads were just taking off, Kevin Colleran, at the time still working for the social media behemoth (he was employee number 10 and its first sales executive; now a venture capitalist, what else?) told me that the way to make your Facebook ads really effective was to give the network […]

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Ten benefits to using Springpad’s social notebooks

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  It’s finally here, Springpad 3.0. We’ve completely redesigned the platform. While Springpad has always been an incredibly useful app for the 3 million people who count on its utility to save, organize and easily access everything from recipes to wish lists, it’s now a social experience that lets users share content, discover interests and […]

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