So this is how Tumblr and Yahoo will make money

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A week ago the pundits were quick to suggest that Yahoo’s purchase of Tumblr was little more than a Hail Mary. How can a company dependent on a dying model (display advertising) and an aging user base stay relevant in the age of social media? Buy a company that his millions of users but not […]


Getty Museum being social with ideas that engage

The Getty gets social with Vermeer's Lady in Blue.

We invent hashtags, issue images in hopes of getting re-tweeted, ask tiresome questions of our Facebook fans and we think we’re being social. We share clever semi-contextual ads on our Twitter stream and because we’re doing it in real time we think we’re being social. We stick a QR code on an ad or a […]