Creativity is the new currency

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Everyone’s creative. At least until they have it beaten out of them by education, rules, a pressure to succeed and the risk averse nature of too many businesses. The good news is that we’re seeing the emergence of micro industry destined to help business see the light. It started with Sir Ken Robinson’s famed Ted Talk, was fueled by Steven Johnson’s Where Good Ideas Come From, and, is now gaining real momentum with an onslaught of books and articles.

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There was one new idea (not) on the Superbowl

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Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots. VW’s wings will sit […]

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The best creative idea of the year?

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There will be no shortage of great ideas vying for attention at this month’s Cannes Creativity Festival. But I’l be rooting for one in particular. Forsman & Bodenfors’ energy saving experiment for E.ON. The campaign has made more than one list of Cannes favorites and has already picked up a gold pencil at One Show. So […]

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