Lessons from IBM’s Watson powered lunch truck at SxSW

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Watson, who first made headlines with its win on Jeopardy, was at it again at SxSW, delighting hundreds of people with two new recipes every day. The computer can’t actually cook, but it knows how unexpected ingredient combinations will taste, even predicting whether you’ll find its concoctions pleasant, familiar or surprising.

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Strategists and creatives have to change their shape from T to square

Undercurrent's Mike Arauz suggests we evolve, yet again.

If you work at the intersection of people, business and technology — I think that would include all of us — you may want to become what Mike Arauz call square-shaped. And simply know everything there is to know about everything.

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Five important soundbites from SxSW

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Eventually there will be some very impressive data visualizations of SxSW. How many people, how many sessions, how many beers consumed, how many hangovers. Until then you can check out Mashable’s SxSW by the numbers. Or poke around SxSWs’s press room. But to be honest, I’m less interested in how much there is to pore […]

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