Three ways to tell stories with data

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In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. But data offers those of us on the creative and storytelling side of the business just as much opportunity. We can discover, mine and even produce data to help us tell more emotional and convincing narratives.

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Five creative and marketing books that stand the test of time

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When I finally emptied out my office at Mullen I posted a photo of some of my books stacked on the shelves of my BU office. Dave Griner at AdWeek noticed the picture and asked my opinion on which creative and marketing books stood the test of time. Apparently he knew I’d been around for long enough to have an opinion.

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A conversation about teaching creativity and advertising with VCU, Hyper Island and the 4As

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What do we teach? Art and copy? Strategy? Problem solving? Visual communication? Or coding and technical skills? And how do we prepare the next generation in a way that will both serve them and the industry they are about to enter.

I invited Helayne Spivak, executive director of the VCU Brand Center; Tim Leake, chief of growth and innovation at RPA and also a long-time master lecturer at Hyper Island; and Chick Foxgrover, the chief digital officer at the 4As, responsible for many of its forward thinking training programs to weigh in on a Branch conversation.

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