Five important soundbites from SxSW

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Eventually there will be some very impressive data visualizations of SxSW. How many people, how many sessions, how many beers consumed, how many hangovers. Until then you can check out Mashable’s SxSW by the numbers. Or poke around SxSWs’s press room. But to be honest, I’m less interested in how much there is to pore […]

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Saying good-bye and hello to Brandbowl

Chris Rattey, Director of Product Development for Boston.com will take good care of Brandbowl.

You know the guy in this year’s Budweiser Clydesdale Superbowl spot? The guy who nurtures the Clydesdale foal, feeds him, trains him, guides him and then says good-bye? I have to admit I feel a little bit like that today. It was four years ago when a few of my creative hacker friends and I […]

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The role of brands in the digital age

Bu class brand strategy digital from kelseyhodgkin I had the pleasure today of sitting through a brilliant presentation from Mullen’s Kelsey Hodgkin, who was kind enough to talk about “The role of brands in the digital age,” to my Strategic Creative Development class at BU. Kelsey cleverly started with the Roman Catholic Church – the […]

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