Strategists and creatives have to change their shape from T to square

Undercurrent's Mike Arauz suggests we evolve, yet again.

If you work at the intersection of people, business and technology — I think that would include all of us — you may want to become what Mike Arauz call square-shaped. And simply know everything there is to know about everything.

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The new normal: fast, cheap and good

The saying used to be, “pick two.” Fast and cheap, but not good.  Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, that’s a thing of the past. And if you need any confirmation, take a look at the  five-spot online campaign that Mullen recently did for client […]

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The best creative idea of the year?

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There will be no shortage of great ideas vying for attention at this month’s Cannes Creativity Festival. But I’l be rooting for one in particular. Forsman & Bodenfors’ energy saving experiment for E.ON. The campaign has made more than one list of Cannes favorites and has already picked up a gold pencil at One Show. So […]

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So this is how Tumblr and Yahoo will make money

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A week ago the pundits were quick to suggest that Yahoo’s purchase of Tumblr was little more than a Hail Mary. How can a company dependent on a dying model (display advertising) and an aging user base stay relevant in the age of social media? Buy a company that his millions of users but not […]

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