Strategists and creatives have to change their shape from T to square

Undercurrent's Mike Arauz suggests we evolve, yet again.

If you work at the intersection of people, business and technology — I think that would include all of us — you may want to become what Mike Arauz call square-shaped. And simply know everything there is to know about everything.

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The new normal: fast, cheap and good

The saying used to be, “pick two.” Fast and cheap, but not good.  Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, that’s a thing of the past. And if you need any confirmation, take a look at the  five-spot online campaign that Mullen recently did for client […]

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