Relationships versus ideas

A recent Twitter exchange between John Winsor of V&S and Marty St. George of Mullen client, Jet Blue

Most successful ad agencies have been built around a combination of the two:  relationships and ideas. The former yields the kind of partnership that lets a brand team totally immerse itself in a client’s business, work as a partner rather than a supplier and take a vested interest in the success of the business. That’s […]

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Mont Blanc crowdsources beauty by the second

A lot of crowdsourced or co-created projects yield questionable results. But there seems to be a new formula that works pretty well. Short snippets of film edited into something wonderful by a talented curator/editor. We saw the first big example of this with Ridley Scott’s Life in a Day.  And this week we see another […]

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Answers from your friends in advertising and digital

A month ago I crowdsourced questions here and on Twitter for the instructors at BDW’s Making Digital Work workshop. We settled on five. How do we get clients to embrace more innovative work? What can we learn from software startups? Do agencies have a role in social media? How do we stop the talent drain? […]

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TNGG lives on Boston.com

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It was a year and a half ago when we (Mullen) launched The Next Great Generation. The idea was simple: practice a bit of crowdsourcing, experiment with online publishing, recruit young talent to the agency, create an opportunity for Gen-Y to speak its mind rather than be spoken for by all the marketers, planners and […]

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Boulder Digital Works instructors in innovation, software companies, social media and more

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I got plenty of questions here and on Twitter for the 10 folks who spoke at the last Boulder Digital Work Making Digital Work sessions, which just ended this past Thursday. Here’s where we netted out. Thanks to the willing Nick Todd, who shoots and helps edit the videos we do at these sessions, we […]

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