Why it was smart of Havas to buy Victors and Spoils

Screen Shot 2012-04-03 at 7.57.21 PM

When Victors & Spoils was first launched two-and-a-half years ago, the company had more detractors than fans. (Note, I was among the latter.) Much of the industry dismissed the idea that the model could ever replace the traditional agency/client relationships. The more vocal members of the creative community found all kinds of reasons to condemn […]

Read More...

Relationships versus ideas

A recent Twitter exchange between John Winsor of V&S and Marty St. George of Mullen client, Jet Blue

Most successful ad agencies have been built around a combination of the two:  relationships and ideas. The former yields the kind of partnership that lets a brand team totally immerse itself in a client’s business, work as a partner rather than a supplier and take a vested interest in the success of the business. That’s […]

Read More...

Mont Blanc crowdsources beauty by the second

A lot of crowdsourced or co-created projects yield questionable results. But there seems to be a new formula that works pretty well. Short snippets of film edited into something wonderful by a talented curator/editor. We saw the first big example of this with Ridley Scott’s Life in a Day.  And this week we see another […]

Read More...

Answers from your friends in advertising and digital

A month ago I crowdsourced questions here and on Twitter for the instructors at BDW’s Making Digital Work workshop. We settled on five. How do we get clients to embrace more innovative work? What can we learn from software startups? Do agencies have a role in social media? How do we stop the talent drain? […]

Read More...