The best creative idea of the year?

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There will be no shortage of great ideas vying for attention at this month’s Cannes Creativity Festival. But I’l be rooting for one in particular. Forsman & Bodenfors’ energy saving experiment for E.ON. The campaign has made more than one list of Cannes favorites and has already picked up a gold pencil at One Show. So […]

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Why it was smart of Havas to buy Victors and Spoils

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When Victors & Spoils was first launched two-and-a-half years ago, the company had more detractors than fans. (Note, I was among the latter.) Much of the industry dismissed the idea that the model could ever replace the traditional agency/client relationships. The more vocal members of the creative community found all kinds of reasons to condemn […]

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