A brand can own any idea, but can it live up to the ideal?

Any brand could have used the line. But could it have lived up to the ideal?

I wonder if when a client rejects an idea for not being ownable they’re really saying something else. They’re suggesting that an agency hasn’t figured out the very best way to express their true essence. What they are. What they stand for. What they believe. What matters most to their consumer and community.

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There was one new idea (not) on the Superbowl

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Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots. VW’s wings will sit […]

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