There was one new idea (not) on the Superbowl

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Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots. VW’s wings will sit […]

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Ideals can no longer be manufactured. So what does that mean for brands and advertisers?

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In the last few years we’ve seen plenty of evidence that brands, large and small, are at least experimenting with social initiatives. Doing rather than saying. Striving for purpose along with profit. OK, the emphasis may be on the profit part, but at least we’re seeing some positive momentum. Mega brands have given us Pepsi […]

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