Orange is the New Black, a perfect brand for user generated images

A submission by Maria Giorgi to Netflix's user generated contest.

Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.


Lessons from IBM’s Watson powered lunch truck at SxSW


Watson, who first made headlines with its win on Jeopardy, was at it again at SxSW, delighting hundreds of people with two new recipes every day. The computer can’t actually cook, but it knows how unexpected ingredient combinations will taste, even predicting whether you’ll find its concoctions pleasant, familiar or surprising.


Sometimes there’s an actual person making the products we buy


Once upon a time, before the Industrial Revolution, before malls, before mass media and advertising, we knew who made the stuff we bought. Well maybe we didn’t but our grandparents and great grandparents did. They were on first name terms with the the baker, the butcher, the cobbler, the tailor even the furniture maker. The […]


A brand can own any idea, but can it live up to the ideal?

Any brand could have used the line. But could it have lived up to the ideal?

I wonder if when a client rejects an idea for not being ownable they’re really saying something else. They’re suggesting that an agency hasn’t figured out the very best way to express their true essence. What they are. What they stand for. What they believe. What matters most to their consumer and community.