Can a table kill creativity and collaboration?

Boardroom-orange

Getting agencies and creative departments to work faster, leaner and more iterative — all requirements for success in the digital age — is among the greatest challenges facing the advertising industry. It will never be achieved with management mandates or internal emails. It calls for different briefs, different talent, different teams and an entirely different mindset. And fewer tables.

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Strategists and creatives have to change their shape from T to square

Undercurrent's Mike Arauz suggests we evolve, yet again.

If you work at the intersection of people, business and technology — I think that would include all of us — you may want to become what Mike Arauz call square-shaped. And simply know everything there is to know about everything.

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