Is Apple getting closer to a post-Jobsian voice?

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Apple has always been about empowering and enabling the individual (all the way back to 1984). And, as stated previously, always about being the company that made it possible and easy, compared to the Microsofts and IBMs who made it hard and exclusive.

These spots get back to that somewhat. iPhone users can accomplish amazing things. iPhone users are creative and innovative. iPhone users are improve-the-world-and-their-lives-kinds-of- people.

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Orange is the New Black, a perfect brand for user generated images

A submission by Maria Giorgi to Netflix's user generated contest.

Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.

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Apple’s advertising problems may not be with its ad agency

Apple's new spots, done in house, are beautiful, but generic.

For three decades Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in its products — both personified by Steve Jobs. And it had a great ad agency.

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