Orange is the New Black, a perfect brand for user generated images

A submission by Maria Giorgi to Netflix's user generated contest.

Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.

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Apple’s advertising problems may not be with its ad agency

Apple's new spots, done in house, are beautiful, but generic.

For three decades Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in its products — both personified by Steve Jobs. And it had a great ad agency.

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Questions for a panel on the evolution of marketing

questions

Most ad agencies, were they to launch tomorrow, would never build the same models they currently operate under. But legacy systems resist change. They have to change to survive, but….processes, briefs, department organizations, job definition, talent, etc. will all have to morph significantly. Why is change so hard, even among those who know they have to?

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