Burger King hacked? Horse meat.
Their fourth quarter income was way up, double over a year ago. But they’re in the midst of some bad PR for serving horse meat. (What do you think would be in a $1.29 Whopper Jr?) And they’re challenged on the value front once again.
So what do they do? They imagine they’re CP&B (Whopper Sacrifice, Subservient Chicken) and hack themselves on Twitter. Making believe that McDonald’s bought them out, tweeting some nasty, tasteless stuff, and then disappearing in hopes of winning our sympathy or, better yet, inviting harsh criticism for their inability to handle the faux crisis.
Oh if only that were really the case. But it’s not April 1. So chances are they did get hacked. And didn’t notice soon enough. And weren’t ready with a response. Come on people, you are supposed to have real time crisis plans ready to go by now.
Anyway, here’s a few snips from the web gathered for what might become a story worth referring to when you need a SoMe case or example. At this posting a lesson in what not to do. But who knows, perhaps eventually something more impressive.