If you, your agency or marketing department still struggle with all the disruption and change imposed by technology, digital and the Internet of everything, you may want to join Boulder Digital Works in New York, December 2 and 3 for what promises to be a great two-day workshop called Making Digital Work (MDW).
For the last few weeks I’ve been working with my friend Matt Howell, president of Modernista and a fellow board member at Boulder Digital Works, along with the amazing staff at BDW, to plan the sessions and we’re pretty excited. The lineup of presenters and workshop leaders is nothing short of impressive. And the agenda flows smoothly from a look at the world around us, to strategy, organization, team structure, roles, digital awesomeness, and how to actually make things.
Having lectured at a few of these sessions, it’s become evident that there are two aspects to helping your agency (or yourself) learn to be more digital. There is the work you make: platforms, applications, tools, experiences, and creative expressions. And there is the process you need to make it: strategies, teams, collaboration, project management, and prototyping.
We plan to cover both over the course of two days, combining lectures, presentations, panels and hands-on work sessions.
Here are our topic and speaker/teachers.
Making Digital Work, NYC, Day One
Introduction and Overview
That would be me, talking about the need to actually build things, collaborate across disciplines and learn by doing rather than watching.
Strategy for the Post-Digital Age
Faris Yakob, chief innovation officer for MDC Partners will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable and participatory.
New Teams and Processes for Making Digital Work
Matt Howell, President of Modernista, presents his vision for the new brand team, individual roles and the process necessary to go from making messages to building platforms.
The Shift from Designing Websites to Digital Eco-Systems
Chloe Gottleib, ECD for Interactive Design at R/GA will explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand’s extensive online presence.
Great Digital Creative Ideas
Michael Tabtabai, Creative Director at Saatchi and Saatchi, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.
How to Actually Make Stuff
Making Digital Work, NYC, Day Two
The New Models and What They Teach Us
Ty Montague, co-CEO and founder of Co; Ian Schafer, CEO of Deep Focus; and John Winsor, CEO of Victors & Spoils join me in a panel discussion of how their models differ from traditional agency models and what we can learn from them.
Changing Your Organization
Alessendra Lariu, a Group Creative Director at McCann Erickson, instructor at Hyper Island, co-founder of She Says, and Fast Company 100 Most Creative People to Watch, shares her experiences in helping change things inside a traditional agency.
The Role of Creative Technologist
Scott Prindle, Executive Creative Technology Director at CP&B, clarifies the role of the creative technologist and the qualities necessary if he or she is to make technology part of the creative team.
Griffin Farley, Strategy Director at BBH NY, introduces us to an entirely new way of thinking when it comes to the distribution of digital content and ideas.
Most of the lecturer/presenters will be on hand the entire day of their presentation, if not both days, to help lead the four hands-on workshops that take place over the two days.
Voices from Boulder Digital Works: videos