It’s year three for FutureM, Boston’s annual marketing and technology conference. And while it may not yet rival SxSW or the now global Social Media Week, its local influence continues to grow. Think of it as the city’s answer to the MIMA Summit in Minneapolis.
This week’s four-day event has 100-plus speakers and more than 75 sessions. I’m personally looking forward to Shiv Singh’s keynote on why no one is really equipped for digital marketing (Tuesday at 4:45) as well as Thursday afternoon’s Shark Tank, where early stage startups pitch local angel investors with $100,000 available for winners.
If you’re interested, you can find the full schedule here (granted it’s an annoying website as you can’t link to individual events, but scrolling through everything won’t take too much effort.)
Unlike last year, when FutureM was spread all over the city, organizer MITX brings everything together at three key locations: Back Bay’s Hynes Auditorium, Microsoft’s Nerd Center and Fidelity’s Technology Center on the edge of the city’s Innovation District.
Mullen has representation at a few events. Michael Bourne talks about “Social Media for Social Good” on Friday at 1:00 at the Nerd Center. A Mullen contingent of digital thinkers and creators, including Sean Corcoran, Matthew Ray and Christian Madden have one of the conferences best sessions titled “The New Island of Misfit Toys: Attracting Talent to the Agency of the Future.” Joined by Pam Scheideler of Google Creative Labs and Joe Corr from CP&B this creative and tech crew will cover new ways of working, the evolution of agency output and the technologies and team structures needed to change the industry.
If I were attending only one event Misfit Toys would be it. However, my session – “Harvesting Consumer Intent from the Social Web” – takes place at the same time, Wednesday 10:30 am at the Hynes. I’m joined by Springpad’s Jeff Janer, Mom101 Liz Gumbinner and Ad Age’s David Teicher, to talk about what comes after the social graph. It’s a reprise and update of our popular SxSW talk last spring. Hope to see you there.
It’s not too late to get yourself a four-day pass. And if you’re a student, you can pick one up for free. What are your FutureM plans?