The next two weeks are pretty insane. In addition to my day job — supporting clients, participating on new business, executive committee duties — I’ve signed up for three gigs where I hope to share some of the stuff I’ve learned and gather additional inspiration to bring back to the agency. In this constantly-changing world in which we operate, it’s important not to work in a vacuum or get too insular.
Here’s what I have going on. Hope to see you at one of these events.
University of Colorado, Tuesday, April 5
The University of Colorado at Boulder is hosting me as this year’s “innovator.” On Tuesday evening, author and journalist Warren Berger will interview me at the ATLAS Black Box Theater in Boulder. Should be fun. Previous participants have been Alex Bogusky, Lee Clow and Bruce Mau, so I have some big shoes to fill. But I’ll do my best.
Radian 6 Social 2011 User Conference, Thursday, April 7
On Thursday I’ll join Radian 6’s Social 2011 User Conference in Boston on a panel titled The Wizards of API. I’ll join Alex Brasil of Google, Sean Greenlaw of Lashpoint, and Tony MacDonell of Teknision to talk about BrandBowl and Tweetsgiving and how we can all make sense of mass amounts of data to keep the public informed of real-time results. We’ll share how we visualize data for different campaigns and discuss how your organization can do this too.
Mirren New Business Conference, Tuesday, April 12
Finally, on Tuesday the 12th I’ll be at the Mirren New Business Conference participating on the Innovator’s Panel. We’ll discuss how to design the next generation agency. Joining me will be Crispin Porter + Bogusky Partner Winston Binch, HUGE CEO Aaron Shapiro, and Taylor CEO Tony Signore. TBWA’s Chief Marketing Officer Laurie Coots will moderate. We’ll cover a host of topics from new strategic consulting services, to strategy-only business models, mobile commerce, analytics, launching new brands, and adapting an agency to better profit from project-oriented work.
I’m tired just thinking about it. But it’s good to do these things in part because we’re all responsible to give something back to the community and industry that supports us. Plus I usually get as much as I give. Hope to see you there.