As president, Franklin Delano Roosevelt was known for his fireside radio chats. They connected with a nation, created and defined a personal brand for FDR, and were a remarkably fresh use of a new medium. But in 12 years, FDR conducted but 30 fireside chats. For the mathematically challenged, that’s fewer than three a year.
Now take a look at President Obama. In one recent week our celebrity-in-chief had to make three major television appearances (Jay Leno, 60 Minutes and ESPN); conduct a prime time news conference; and spread himself across every print medium and news site in order to make a similar impact and connection with his audience.
It’s a simple reminder that a brand has to be everywhere: TV, newspapers, web, blogs, Twitter, Facebook, Flickr and YouTube. Otherwise you’ll never get anywhere. Is your brand in all the places it needs to be?