Comments on: Advertising in the age of social media http://edwardboches.com/advertising-in-the-age-of-social-media Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: music http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-6035 music Mon, 20 Sep 2010 23:37:28 +0000 http://edwardboches.com/?p=3536#comment-6035 thank for sharing www.i-musicgang.com thank for sharing
http://www.i-musicgang.com

]]> By: edward boches http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3650 edward boches Mon, 22 Feb 2010 00:45:48 +0000 http://edwardboches.com/?p=3536#comment-3650 Jimmy: No doubt. I fact more often women influence the decision. Though if that's the case, women could buy her husband a Charger as a sympathy response to all the trials and tribulations the poor fellow must endure. ;-) Jimmy:
No doubt. I fact more often women influence the decision. Though if that’s the case, women could buy her husband a Charger as a sympathy response to all the trials and tribulations the poor fellow must endure. ;-)

]]> By: Tracy http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3629 Tracy Fri, 19 Feb 2010 19:33:51 +0000 http://edwardboches.com/?p=3536#comment-3629 This is freakin brilliant. Kudos to McKenzie Fegan. If she's not working somewhere, someone needs to hire her NOW. And I love the idea of an entire channel dedicated to the other side of the coin. Too bad the agency didn't capitalize on that angle. Awesome post! This is freakin brilliant. Kudos to McKenzie Fegan. If she’s not working somewhere, someone needs to hire her NOW. And I love the idea of an entire channel dedicated to the other side of the coin. Too bad the agency didn’t capitalize on that angle.

Awesome post!

]]> By: Jimmy Gilmore http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3627 Jimmy Gilmore Fri, 19 Feb 2010 19:21:06 +0000 http://edwardboches.com/?p=3536#comment-3627 Interesting reading through the comments here. I looked at the sentiment data the next day after the Dodge ad ran and it wasn't great. I posted about it here: http://ow.ly/19bsV I like the idea of the call and response. Embracing McKenzie's spot seems like a viable option – paying for media and running it back to back may even make sense. I know some folks who worked on Porsche at Goody and they claim embracing the female audience was crucial to improving sales. Not pandering, but acknowledging them. I don't know about anyone else here, but my wife and I don't make car purchasing decisions in a vacuum. Thanks for another provocative discussion. .-= Jimmy Gilmore´s last blog ..<a href="http://jimmy-gilmore.com/2010/02/social-media-good-energy-vs-hippie-crystals-and-social-media-posers/" rel="nofollow">Social Media good energy vs hippie crystals and social media posers</a> =-. Interesting reading through the comments here.

I looked at the sentiment data the next day after the Dodge ad ran and it wasn’t great. I posted about it here: http://ow.ly/19bsV

I like the idea of the call and response. Embracing McKenzie’s spot seems like a viable option – paying for media and running it back to back may even make sense.

I know some folks who worked on Porsche at Goody and they claim embracing the female audience was crucial to improving sales. Not pandering, but acknowledging them.

I don’t know about anyone else here, but my wife and I don’t make car purchasing decisions in a vacuum.

Thanks for another provocative discussion.
.-= Jimmy Gilmore´s last blog ..Social Media good energy vs hippie crystals and social media posers =-.

]]> By: Lara Lopez http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3616 Lara Lopez Thu, 18 Feb 2010 03:00:33 +0000 http://edwardboches.com/?p=3536#comment-3616 too funny, I think the 'emasculation' of men in the Dodge commercial pokes fun how the times have changed and the tables have turned - and the women's video response reinforces just that. too funny, I think the ‘emasculation’ of men in the Dodge commercial pokes fun how the times have changed and the tables have turned – and the women’s video response reinforces just that.

]]> By: edward boches http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3614 edward boches Wed, 17 Feb 2010 21:26:07 +0000 http://edwardboches.com/?p=3536#comment-3614 Guilty as charged. :-) Guilty as charged. :-)

]]> By: edward boches http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3613 edward boches Wed, 17 Feb 2010 21:25:43 +0000 http://edwardboches.com/?p=3536#comment-3613 Talk to most women. They think that marketers totally neglect them. Other than Moms. Talk to single women, older women, middle aged divorced women. Hope they don't read your comment or you're in deep shit for lack of awareness. :-) Talk to most women. They think that marketers totally neglect them. Other than Moms. Talk to single women, older women, middle aged divorced women. Hope they don’t read your comment or you’re in deep shit for lack of awareness. :-)

]]> By: Tim Malbon http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3612 Tim Malbon Wed, 17 Feb 2010 17:16:36 +0000 http://edwardboches.com/?p=3536#comment-3612 Great post. Wow that fake VW site looks a bit like Burberry's http://artofthetrench.com ;-) .-= Tim Malbon´s last blog ..<a href="http://madebymany.co.uk/how-would-a-robot-read-a-novel-003020" rel="nofollow">How Would A Robot Read a Novel?</a> =-. Great post. Wow that fake VW site looks a bit like Burberry’s http://artofthetrench.com

;-)
.-= Tim Malbon´s last blog ..How Would A Robot Read a Novel? =-.

]]> By: Dodge Charger Commercial Doesn’t Speak to Women – So? | A Rubber Door http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3608 Dodge Charger Commercial Doesn’t Speak to Women – So? | A Rubber Door Wed, 17 Feb 2010 00:09:42 +0000 http://edwardboches.com/?p=3536#comment-3608 [...] have gone online to express their dissatisfaction with and ad that doesn’t address them. On one blog posting a about the Dodge commercial, I saw the following comment: I don’t care what car you’re selling, you’re still selling to [...] [...] have gone online to express their dissatisfaction with and ad that doesn’t address them. On one blog posting a about the Dodge commercial, I saw the following comment: I don’t care what car you’re selling, you’re still selling to [...]

]]> By: Spencer http://edwardboches.com/advertising-in-the-age-of-social-media/comment-page-1#comment-3607 Spencer Tue, 16 Feb 2010 23:24:24 +0000 http://edwardboches.com/?p=3536#comment-3607 I think the problem with advertising now is it's too geared towards women and advertisers have forgotten how to speak to men. The people that make ads like the think men are indecisive little children who can't decide on things for themselves. Think about the target. If you are offended by this commercial then it's because it wasn't meant for you. Not every product is for every person, and therefore an ad does not need to speak to all people. .-= Spencer´s last blog ..<a href="http://feedproxy.google.com/~r/ArubberdoorMusicPoliticsSportsEtcetera/~3/cQZEmodk51s/" rel="nofollow">Zoning Hearing on Proposed Bank in Conshohocken</a> =-. I think the problem with advertising now is it’s too geared towards women and advertisers have forgotten how to speak to men. The people that make ads like the think men are indecisive little children who can’t decide on things for themselves.

Think about the target. If you are offended by this commercial then it’s because it wasn’t meant for you. Not every product is for every person, and therefore an ad does not need to speak to all people.
.-= Spencer´s last blog ..Zoning Hearing on Proposed Bank in Conshohocken =-.

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