Comments on: A wasted, spent, and depleted consumer is your best consumer http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer Marketing ideas for navigating a consumer driven world Thu, 17 May 2012 01:02:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mel Exon http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2068 Mel Exon Wed, 21 Oct 2009 17:22:16 +0000 http://edwardboches.com/?p=2407#comment-2068 Edward, your restraint is admirable. I think I just lost the will to live. Your point is well made, thank you. Amongst other things, if this industry is going to recruit anyone with half a brain in future, it needs to aspire to do so much more than bend the exhausted to its will... .-= Mel Exon´s last blog ..<a href="http://bbh-labs.com/so-what-exactly-might-adaptive-brand-marketing-be" rel="nofollow">So what exactly might ‘Adaptive Brand Marketing’ be?</a> =-. Edward, your restraint is admirable. I think I just lost the will to live.

Your point is well made, thank you. Amongst other things, if this industry is going to recruit anyone with half a brain in future, it needs to aspire to do so much more than bend the exhausted to its will…
.-= Mel Exon´s last blog ..So what exactly might ‘Adaptive Brand Marketing’ be? =-.

]]> By: edward boches http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2065 edward boches Tue, 20 Oct 2009 22:52:39 +0000 http://edwardboches.com/?p=2407#comment-2065 Totally agree Gretchen. I find this research so incredibly absurd that there was no other way to write about it other than to let it speak for itself. Totally agree Gretchen. I find this research so incredibly absurd that there was no other way to write about it other than to let it speak for itself.

]]> By: edward boches http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2064 edward boches Tue, 20 Oct 2009 22:51:09 +0000 http://edwardboches.com/?p=2407#comment-2064 Don't watch TV when you're tired. Or at least get out the remote. Don’t watch TV when you’re tired. Or at least get out the remote.

]]> By: edward boches http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2063 edward boches Tue, 20 Oct 2009 22:50:35 +0000 http://edwardboches.com/?p=2407#comment-2063 Thanks. I think a lot of what you point out is inherently a given. What I find sad, in fact, is that research this ridiculous gets any traction. For someone to seriously suggest that a marketer's best opportunity for interruption is when a consumer is exhausted suggests we should all be working on two other things: one, brilliant, inspiring creative that people will want to watch; two, new ways to engage. Thanks. I think a lot of what you point out is inherently a given. What I find sad, in fact, is that research this ridiculous gets any traction. For someone to seriously suggest that a marketer’s best opportunity for interruption is when a consumer is exhausted suggests we should all be working on two other things: one, brilliant, inspiring creative that people will want to watch; two, new ways to engage.

]]> By: edward boches http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2062 edward boches Tue, 20 Oct 2009 22:48:32 +0000 http://edwardboches.com/?p=2407#comment-2062 Are you certain about that? Are you certain about that?

]]> By: Ben Kunz http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2060 Ben Kunz Tue, 20 Oct 2009 19:22:08 +0000 http://edwardboches.com/?p=2407#comment-2060 I'm so tired I can't help but agree with you. I’m so tired I can’t help but agree with you.

]]> By: Michelle Tripp (@michelletripp) http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2057 Michelle Tripp (@michelletripp) Tue, 20 Oct 2009 17:05:20 +0000 http://edwardboches.com/?p=2407#comment-2057 This is so true. I easily spend 5+ hours a night with my iPhone in hand. Surfing, tweeting, apping, checking. It also sits next to my bed (okay, occasionally under the pillow) in case I wake up at 3am and want to see facebook updates, watch the Twitter feed, or entertain myself with TFLN. It's great to see a study was done and it's come to light that consumers' lifestyles are changing and their consumption styles are non-traditional. Awesome post! This is so true. I easily spend 5+ hours a night with my iPhone in hand. Surfing, tweeting, apping, checking. It also sits next to my bed (okay, occasionally under the pillow) in case I wake up at 3am and want to see facebook updates, watch the Twitter feed, or entertain myself with TFLN. It’s great to see a study was done and it’s come to light that consumers’ lifestyles are changing and their consumption styles are non-traditional. Awesome post!

]]> By: Jason Potteiger http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2055 Jason Potteiger Tue, 20 Oct 2009 15:11:03 +0000 http://edwardboches.com/?p=2407#comment-2055 Sure explains how I ended up with a Bowflex and 5 Showtime Rotisseries. Sure explains how I ended up with a Bowflex and 5 Showtime Rotisseries.

]]> By: Gretchen Ramsey http://edwardboches.com/a-wasted-spent-and-depleted-consumer-is-your-best-consumer/comment-page-1#comment-2054 Gretchen Ramsey Tue, 20 Oct 2009 10:09:17 +0000 http://edwardboches.com/?p=2407#comment-2054 Wouldn't it be great if the advertising could actually rejuvenate these desperately depleted individuals? I wonder what a study around that would show -- even deeper interest, perhaps? It is a bit depressing to think that our marker should be going after those with deflated energy. What if they studied those with highly-intense energy, I wonder what the result would be. Maybe they did? I'm not certain we can just follow the logic that energy=inability to consume a message from what we've read here about this study. I'd rather have super engaged, passionate people intrigued by a message than those with low energy issues. This study is suggesting quite the opposite of all the research and thinking out there about super-fans and highly-energetic consumers spreading the word. Uh-oh. Super-intriguing find, Mr. Boches. Wouldn’t it be great if the advertising could actually rejuvenate these desperately depleted individuals? I wonder what a study around that would show — even deeper interest, perhaps?

It is a bit depressing to think that our marker should be going after those with deflated energy. What if they studied those with highly-intense energy, I wonder what the result would be. Maybe they did? I’m not certain we can just follow the logic that energy=inability to consume a message from what we’ve read here about this study.

I’d rather have super engaged, passionate people intrigued by a message than those with low energy issues. This study is suggesting quite the opposite of all the research and thinking out there about super-fans and highly-energetic consumers spreading the word. Uh-oh. Super-intriguing find, Mr. Boches.

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