This Thursday, March 25th, I have the privilege of speaking to the Milwaukee Ad Workers, United 208. The event will be held at the Eisner Museum, which is pretty cool. It’s the only museum in America dedicated to advertising.
I plan on opening with a short video and the story behind it. (Remember how in the old days when you went to the movies you got a short?) I’ll share some of my own experiences, observations on consumer behavior and what I/we/Mullen have tried to do over the last year or so to stay current, become more digitally centric, and experiment in the social media space.
The fact is I don’t know any more than anyone else — especially in social-savvy Milwaukee, home of AJ Bombers who made the news for its Foursquare Swarm badge event — but since I spend a fair amount of time thinking about social media, trying stuff out and working with clients to get smarter, I’ve got a few stories and examples; some of them are from Mullen, many from all the other agencies leading the way.
Whenever you speak anywhere these days, you can expect non-stop tweets from the audience. If you want, you can capture the stream in real time, project it on a screen, follow what people are saying, and even respond right then and there. A little too much multi-tasking for me and perhaps more suited to a panel or a Q and A session.
I thought I’d try something different instead: assign a Stickybits barcode to my presentation. That way, rather than simply shooting off tweets, people can attach all kinds of bits: photos, comments, links, even audio bites. And we’ll have them preserved in the Stickybits archive, accessible long after the hashtag stream has disappeared from the search.twitter.com. One of my main points is how we all need to conceive ideas that generate content (by getting others to tell brand stories for us, or co-create them with us) and experiment constantly. So here’s an example of both. Whether it’s foolish or brilliant remains to be seen.
So, here you go. If you want, you can scan the above barcode right now, and add stuff to it on Thursday. Log onto stickybits.com for an account or download the iPhone app so you can scan it. Look forward to seeing, reading and hearing whatever you want to attach.