A social media presentation with a barcode attached
This Thursday, March 25th, I have the privilege of speaking to the Milwaukee Ad Workers, United 208. The event will be held at the Eisner Museum, which is pretty cool. It’s the only museum in America dedicated to advertising.
I plan on opening with a short video and the story behind it. (Remember how in the old days when you went to the movies you got a short?) I’ll share some of my own experiences, observations on consumer behavior and what I/we/Mullen have tried to do over the last year or so to stay current, become more digitally centric, and experiment in the social media space.
The fact is I don’t know any more than anyone else — especially in social-savvy Milwaukee, home of AJ Bombers who made the news for its Foursquare Swarm badge event – but since I spend a fair amount of time thinking about social media, trying stuff out and working with clients to get smarter, I’ve got a few stories and examples; some of them are from Mullen, many from all the other agencies leading the way.
Whenever you speak anywhere these days, you can expect non-stop tweets from the audience. If you want, you can capture the stream in real time, project it on a screen, follow what people are saying, and even respond right then and there. A little too much multi-tasking for me and perhaps more suited to a panel or a Q and A session.
I thought I’d try something different instead: assign a Stickybits barcode to my presentation. That way, rather than simply shooting off tweets, people can attach all kinds of bits: photos, comments, links, even audio bites. And we’ll have them preserved in the Stickybits archive, accessible long after the hashtag stream has disappeared from the search.twitter.com. One of my main points is how we all need to conceive ideas that generate content (by getting others to tell brand stories for us, or co-create them with us) and experiment constantly. So here’s an example of both. Whether it’s foolish or brilliant remains to be seen.
So, here you go. If you want, you can scan the above barcode right now, and add stuff to it on Thursday. Log onto stickybits.com for an account or download the iPhone app so you can scan it. Look forward to seeing, reading and hearing whatever you want to attach.
Could not attend your Milwaukee presentation but followed live tweets. So glad to hear your philosophy on how ad industry can leverage social media with ideas rooted in PR.
Having taught PR for 20 years, I think that's how social media works or should work.
By the way, you inspired me to try Stickybits for the first time and it looks like I was the first person to scan your bar code?
Thanks again for coming to Milwaukee to inspire us all.
As of two days ago, over 80 people had scanned it and attached over 50 bits, everything from video to photos to comments. Good stuff. Glad you tried it out. Agree that social media to a great degree is all about a new form of PR; however content creation, direct conversation (not through an intermediary) and community participation make it a little different from old fashioned PR, which is where I started my career many years ago.
Edward, I'm so disappointed to have missed your presentation. The stickybits idea is a genius one, really wish i could have seen that one live. Anyway, welcome to Milwaukee, we're happy to have you. And thanks so much for the mention here, very generous of you.
I have been to the museum in Milwaukee. It is really cool that someone cares about advertising enough to preserve its history. Hope your event went well.
Edward, I have to say I really admire how you, as Chief Creative Officer, are so open about how you are trying all this. And how open you are about what you are learning. It is really a good leadership example for other organizations (agency and brand side). Really interested to see how your Sticky Bits trial goes.
P.S. Thanks for sharing your notes on the Forrester event re: Future of Advertising. I actually tried to attend but was one of those "gently turned away" as I don't work for a big ad agency.
When I get more info on the Forrester stuff will be glad to share. Sharing is good. As for the other stuff: a. how can you not want to try it and understand it. b. I am fortunate that I've made it my job. Thanks for reading. Appreciate the comment.
Edward, really looking forward to your visit and speech on Thursday. The stickybits will be a hit, I'm sure. I thought the Adweek article this week was great, and I was going to post comments, but then realized I could just wait 'til Thursday and talk in person. You're going to love what's going on here in "Social-Savvy Milwaukee." Safe travels.