Comments on: A modern day fairy tale about the value of loyal customers. http://edwardboches.com/a-modern-day-fairy-tale-about-the-value-of-loyal-customers Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Alex Fayle | Someday Syndrome http://edwardboches.com/a-modern-day-fairy-tale-about-the-value-of-loyal-customers/comment-page-1#comment-450 Alex Fayle | Someday Syndrome Fri, 29 May 2009 14:10:44 +0000 http://edwardboches.com/?p=648#comment-450 I think no one or no business is indispensable and I know my blog readers/clients would go on if I closed up shop (in fact they did when I closed up my Canadian business to move to Europe), but I do know that many people would be sad and disappointed if I closed up Someday Syndrome. <abbr><em>Alex Fayle | Someday Syndrome’s last blog post..<a href="http://feedproxy.google.com/~r/SomedaySyndrome/~3/L3CblomF-eU/" rel="nofollow">Help Me Cure Someday Syndrome: the Someday-Busting Affiliate Program</a></abbr></em> I think no one or no business is indispensable and I know my blog readers/clients would go on if I closed up shop (in fact they did when I closed up my Canadian business to move to Europe), but I do know that many people would be sad and disappointed if I closed up Someday Syndrome.

Alex Fayle | Someday Syndrome’s last blog post..Help Me Cure Someday Syndrome: the Someday-Busting Affiliate Program

]]> By: Stuart Foster http://edwardboches.com/a-modern-day-fairy-tale-about-the-value-of-loyal-customers/comment-page-1#comment-445 Stuart Foster Thu, 28 May 2009 20:57:36 +0000 http://edwardboches.com/?p=648#comment-445 Need. It's a funny word in business. Because it's often misinterpreted as a want. You can't start a company on a "want" but a lot of companies do anyway. Marketing can't completely disguise your want as a need. No matter how much you want it to. You have to have a product that is irreplaceable and unique to your customer. Clearly this French baker did...but he also had a distinct advantage over others. He had been a focal point for other things besides just a bakery. He made his presence in the town indispensable. It wasn't about the bread...it was about the experience. <abbr><em>Stuart Foster’s last blog post..<a href="http://feedproxy.google.com/~r/TheLostJacket/~3/XXXnRgkL9ls/nominated-upandcoming-pr-blog" rel="nofollow">I’m Kind of a Big Deal. People Know Me.</a></abbr></em> Need. It’s a funny word in business. Because it’s often misinterpreted as a want. You can’t start a company on a “want” but a lot of companies do anyway.

Marketing can’t completely disguise your want as a need. No matter how much you want it to. You have to have a product that is irreplaceable and unique to your customer.

Clearly this French baker did…but he also had a distinct advantage over others. He had been a focal point for other things besides just a bakery. He made his presence in the town indispensable. It wasn’t about the bread…it was about the experience.

Stuart Foster’s last blog post..I’m Kind of a Big Deal. People Know Me.

]]> By: Leo Bottary http://edwardboches.com/a-modern-day-fairy-tale-about-the-value-of-loyal-customers/comment-page-1#comment-442 Leo Bottary Thu, 28 May 2009 18:21:17 +0000 http://edwardboches.com/?p=648#comment-442 A pertinent story during these tough economic times. You use a very specific word by talking in terms of "need." Imagine in the marketing/advertising/PR business, if we did as good a job as your bakers at creating this sense of need with our clients. If we did, then clients would look to us during tough times. They would believe that they're more likely to survive and even prevail during hard times with us by their sides, rather than on the sidelines. Of course, if you add "love" to the equation as well, life could be much different for agencies during the next downturn! <abbr><em>Leo Bottary’s last blog post..<a href="http://feedproxy.google.com/~r/ClientServiceInsightscsi/season2/~3/VdVURrabApc/inspiration.html" rel="nofollow">Inspiration</a></abbr></em> A pertinent story during these tough economic times. You use a very specific word by talking in terms of “need.” Imagine in the marketing/advertising/PR business, if we did as good a job as your bakers at creating this sense of need with our clients. If we did, then clients would look to us during tough times. They would believe that they’re more likely to survive and even prevail during hard times with us by their sides, rather than on the sidelines. Of course, if you add “love” to the equation as well, life could be much different for agencies during the next downturn!

Leo Bottary’s last blog post..Inspiration

]]>