Comments on: A crowdsourcing ad agency: can it work?

By: I’ve Seen the Future and it’s… The Crowd | The Halo Project

Tue, 17 Jan 2012 03:44:46 +0000

[...] work, and even advertising. The topic's been covered extensively, from WIRED to Mullen’s Edward Boches. I’d argue the Victors and Spoils approach delivers a more professional process, and [...]

By: Algevis

Algevis — Thu, 23 Dec 2010 09:19:02 +0000

http://www.yamansoft.com

By: Algevis

Algevis — Thu, 23 Dec 2010 09:18:51 +0000

A very nice page. I think the effort has passed, we have to thank you:)) Web Tasarımı

By: Mackenzie Ward

Mackenzie Ward — Thu, 12 Aug 2010 18:18:34 +0000

being a computer programmer myself makes me very proud of my job-:;

By: Crowdsourcing creativity: could this actually happen? | Creativity_Unbound

Crowdsourcing creativity: could this actually happen? | Creativity_Unbound — Wed, 21 Apr 2010 00:55:39 +0000

[...] week, in Boulder, Colorado, I had long conversations with John Winsor of Victors and Spoils and James Sherrett of AdHack. We chatted about the current state of this new tactic, the quality of [...]

By: Chrisile from Ad Agency

Chrisile from Ad Agency — Mon, 08 Feb 2010 13:38:03 +0000

Crowdsourcing is one of those wonderful concepts that only exists because of the internet. A decade ago it would have been unthinkable that a small company in Brisbane could have tapped into the huge pool of brilliant computer programmers in India or cutting-edge designers in Russia.

By: DF HOBBS

DF HOBBS — Sat, 09 Jan 2010 22:21:30 +0000

I’m thinking that if crowd sourcing was REALLY a brilliant idea for an advertising business, if they REALLY believed in it, Victors & Spoils business plan would have been put together by “the crowd.”

By: I’ve Seen the Future and it’s… The Crowd « The Halo Project Inc.

Tue, 17 Nov 2009 14:08:20 +0000

[...] and even advertising. The topic’s been covered extensively, from WIRED to Mullen’s Edward Boches. I’d argue the Victors and Spoils approach delivers a more professional process, and [...]

By: edward boches

edward boches — Wed, 11 Nov 2009 03:10:17 +0000

Simon,
Best that you ask John Winsor. My understanding is that this won’t be pure CS like Crowdspring, but rather a large, global pool of talent that will be pre-filtered for each and every job. Provides acces to a wider range of talent for the client,and more diverse opps for the creator. John is big on the art of curating, so he has a plan in mind to filter the work and reward the crowd.

By: Simon Baer

Simon Baer — Tue, 10 Nov 2009 00:45:04 +0000

Interesting to see an agency dedicated to this.

How do they plan on filtering the content to avoid scanning through submissions (hopefully lots of submissions)?

It seems to me like there is no one way of filtering without passing a human eye.

We are a software company that does approximately the same for bands, brands and media properties.
Some of our campaigns receive thousands of submissions a month. Most of our client’s primary use for the software is engagement rather than crowd sourcing creative content but we are working on a ‘favoriting’ function on the back end so. The person approving can flag a submission to check out later.
.-= Simon Baer´s last blog ..Blog tips from HubSpot, Newpapers and Al Gore =-.