A couple of months ago David Haan, Executive Director of the Creative Circus, stopped by Mullen to talk about The Creative Circus, new programs offered there, and the changes to both agency recruitment needs and student training. However, I never got around to posting it. It still seems relevant so here it is.
As is evident in the increasing popularity of programs like Boulder Digital Works, Hyper Island and any of the dozens of annual digital conferences, this is a pretty good time to be in the business of teaching people new skills.
According to David, digital has hit harder and faster than anyone expected. Agencies are in great need of new talent. And students themselves demand the education they know will make them employable in an industry that’s starting to have more in common with the Silicon Valley of Mark Zuckerberg than the Madison Avenue of Don Draper. And Creative Circus graduates, who’ve been out for five or 10 years, realize they need refresher courses and additional training if they’re to stay relevant. All of which keeps institutions like the Circus on their toes.
If you’re among those who are looking to jump start your own digital experience, there’s no shortage of options. You can attend executive workshops at BDW, dish out even bigger bucks and try a Hyper Island session, or get your employer to bring in one of those organizations to put on a custom session for you and your colleagues.
If you’re a Circus grad, you can get in touch with your alma mater and take advantage of new programs they might have underway. And, of course, you can take matters into your own hands by friending your own company’s creative technology people, partnering with UX types rather than art directors and copywriters, and by playing with all the new tools, app makers, and social platforms that have become easier and easier for the lay person to master.
The pace of change and the importance of technology to marketing, advertising, service and customer engagement is only going to accelerate. So all of us need a way to catch up and stay up. If you figure out the trick, let me know.