Comments on: A conversation about environment, culture, social media and donuts http://edwardboches.com/a-conversation-about-environment-culture-social-media-and-donuts Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Nora Aradi http://edwardboches.com/a-conversation-about-environment-culture-social-media-and-donuts/comment-page-1#comment-5566 Nora Aradi Mon, 26 Jul 2010 14:59:36 +0000 http://edwardboches.com/?p=5044#comment-5566 Thanks a lot for your reply. I don’t think anyone has come up with the perfect model yet. However you guys are definitely heading towards it. Thanks for your help Edward! Thanks a lot for your reply. I don’t think anyone has come up with the perfect model yet. However you guys are definitely heading towards it. Thanks for your help Edward!

]]> By: edward boches http://edwardboches.com/a-conversation-about-environment-culture-social-media-and-donuts/comment-page-1#comment-5563 edward boches Sun, 25 Jul 2010 22:59:33 +0000 http://edwardboches.com/?p=5044#comment-5563 Nora: Our approach is simple. We do two things. 1. We run social media through our PR/social influence group. They are masters of blogger relations, conversation strategy and managing community on platforms like Facebook and Twitter. If and when they need creative, design, etc. they tap into our creative group, which is more and more social savvy. (Though we still haven't done anything is cool, albeit campaign oriented, as Old Spice.) In our creative group -- which includes digital, tech, UX, design -- we also have a social media strategist, connection planner, and soon a mobile planner. The idea is to constantly remind creative teams of the possibilities and also to make sure that our ideas are shareable, interactive, participatory. We truly don't have it all working perfectly yet, but at least we're aware of what we need to be working on, everything from strategy, to team, to how we engage and mobilize community. Nora:
Our approach is simple. We do two things. 1. We run social media through our PR/social influence group. They are masters of blogger relations, conversation strategy and managing community on platforms like Facebook and Twitter. If and when they need creative, design, etc. they tap into our creative group, which is more and more social savvy. (Though we still haven’t done anything is cool, albeit campaign oriented, as Old Spice.) In our creative group — which includes digital, tech, UX, design — we also have a social media strategist, connection planner, and soon a mobile planner. The idea is to constantly remind creative teams of the possibilities and also to make sure that our ideas are shareable, interactive, participatory. We truly don’t have it all working perfectly yet, but at least we’re aware of what we need to be working on, everything from strategy, to team, to how we engage and mobilize community.

]]> By: Nora Aradi http://edwardboches.com/a-conversation-about-environment-culture-social-media-and-donuts/comment-page-1#comment-5561 Nora Aradi Sun, 25 Jul 2010 09:09:18 +0000 http://edwardboches.com/?p=5044#comment-5561 Edward, Great approach! As a master student I am researching this topic just now, and you are one of the few who have recognised the importance of a new agency model – and actually did something about it. Edward, how do you brainstorm with your agency when working on social media campaigns? If it’s not the traditional copywriter - art director team, then what is the structure that works for you? How many of you, and with what sort of skill sets sit together when coming up with social ideas? And what is your working process? Is it similar to the traditional creative briefing followed by creative work process, or is it different too? It would be great to see your video about How to Transform Your Agency from Traditional to Digital. Will it be available for the public? Looking forward to hearing from you. Cheers, Nora Edward,

Great approach! As a master student I am researching this topic just now, and you are one of the few who have recognised the importance of a new agency model – and actually did something about it.

Edward, how do you brainstorm with your agency when working on social media campaigns? If it’s not the traditional copywriter – art director team, then what is the structure that works for you? How many of you, and with what sort of skill sets sit together when coming up with social ideas? And what is your working process? Is it similar to the traditional creative briefing followed by creative work process, or is it different too?

It would be great to see your video about How to Transform Your Agency from Traditional to Digital. Will it be available for the public?

Looking forward to hearing from you.
Cheers,
Nora

]]> By: Howie G http://edwardboches.com/a-conversation-about-environment-culture-social-media-and-donuts/comment-page-1#comment-5551 Howie G Fri, 23 Jul 2010 04:02:12 +0000 http://edwardboches.com/?p=5044#comment-5551 Perfect story of this day. After leaving Boston Darryl posted a Tweetphoto of a pit stop where they bought some roadtrip munchies including Mike and Ikes. Later that afternoon I tuned in to the live webcam and saw Chris Spada was chewing. So I tweeted and asked if he was eating Mike and Ikes. And they promptly answered me live on webcam from the road. Even more real time that Old Spice. I was impressed. He was chewing gum btw I was quite disappointed in him. I think sugarless too. Perfect story of this day. After leaving Boston Darryl posted a Tweetphoto of a pit stop where they bought some roadtrip munchies including Mike and Ikes. Later that afternoon I tuned in to the live webcam and saw Chris Spada was chewing. So I tweeted and asked if he was eating Mike and Ikes. And they promptly answered me live on webcam from the road. Even more real time that Old Spice. I was impressed. He was chewing gum btw I was quite disappointed in him. I think sugarless too.

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