Got a wonderful visit yesterday from Darryl Ohrt, the Prime Minister of Awesome for Humongo. The digital shop is doing a road tour. They’re visiting friends, generating content, and putting social media into action because, well, because they can. They’ve got a video camera to record stuff, Twitter to connect and promote, Vimeo to post their videos, and a blog from which to report. What else to you need?
Anyway, Darryl and I spent a few minutes talking environment, culture and social media – three of my favorite subjects. It’s been a year since Mullen has moved from the isolated woods of the North Shore to the heart of downtown Boston.
Answering his questions reminded me just how important any company’s physical environment is to fostering culture and innovation. Or in our case to inducing collisions. We want people, opinions, disciplines and ideas crashing into each other, hence our open floor plan and physical integration of disciplines. In an age when the creative team includes technology, UX and digital design and the output can be anything from an app to an eco-system, everyone has to work together in a space that encourages it.
At the same time, Darryl’s road tour — combining video, social, blogging and the mobilization of a community to spread the word, drive inbound links, and create new new connections — reminds us of another equally important point. And that is if you want to lay claim to anything remotely resembling knowledge of the new way to market, you have to get out there and actually do things.
You can follow along with Humongo Nation if you want. Check out the blog. Or watch the entire content from yesterday’s video featuring @stuartfoster, Kane’s Donuts (damn they’re good) and folks at New Balance. And as always, if you want to leave your own thoughts about culture, environment and how they work together to inspire people, go for it. Thanks for stopping by.