Comments on: A brief conversation with author Richard Russo leads to thoughts about community http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community Marketing ideas for navigating a consumer driven world Sat, 11 Feb 2012 01:07:35 +0000 hourly 1 http://wordpress.org/?v=3.3 By: christine cox http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1100 christine cox Mon, 24 Aug 2009 19:49:16 +0000 http://edwardboches.com/?p=1620#comment-1100 Thoroughly enjoyed this post, and how you tied in a chance meeting w/ social media and the importance of community. Thanks, also, for including Mr. Russo's reading recommendations! Thoughtful gesture. .-= christine cox´s last blog ..<a href="http://christinereneecox.wordpress.com/2009/08/20/the-god-block/" rel="nofollow">The God Block</a> =-. Thoroughly enjoyed this post, and how you tied in a chance meeting w/ social media and the importance of community.

Thanks, also, for including Mr. Russo’s reading recommendations! Thoughtful gesture.
.-= christine cox´s last blog ..The God Block =-.

]]> By: A Writer Walks Into A BookStore http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1097 A Writer Walks Into A BookStore Mon, 24 Aug 2009 16:50:19 +0000 http://edwardboches.com/?p=1620#comment-1097 [...] Read it and learn. [...] [...] Read it and learn. [...]

]]> By: David Saxe http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1019 David Saxe Tue, 18 Aug 2009 14:10:29 +0000 http://edwardboches.com/?p=1620#comment-1019 2 great marketing powers in play: 1) The power of 1 to 1 or even 1 to a few communication. although one could argue that Mr. Russo would be better served building a Twitter following of thousands and speaking to his community that way, his commitment to treating the people he encounters as though that will be his only chance to leave an impact has created an (at least one) evangelist. 2) The power of social media. yeah yeah, and so the beat goes on. It sounds as though Mr. Russo treated his one-on-one encounter with you as one he truly cared about. For all he knew though, you'd tell your kids about it and leave it at that. You became an evangelist (at least in this context) because he valued and cared about your conversation. Without his commitment to the most obvious (and often abandoned) form of marketing, you probably wouldn't have shared with your readers. Seth makes a great point. There's certainly no substitute for this sort of encounter, but the potential impact of that encounter is now much greater. Great story...thanks for sharing. .-= David Saxe´s last blog ..<a href="http://davidsaxe.wordpress.com/2009/08/17/choose-to-play-with-someone-better/" rel="nofollow">Choose to Play with Someone Better</a> =-. 2 great marketing powers in play:
1) The power of 1 to 1 or even 1 to a few communication. although one could argue that Mr. Russo would be better served building a Twitter following of thousands and speaking to his community that way, his commitment to treating the people he encounters as though that will be his only chance to leave an impact has created an (at least one) evangelist.
2) The power of social media. yeah yeah, and so the beat goes on. It sounds as though Mr. Russo treated his one-on-one encounter with you as one he truly cared about. For all he knew though, you’d tell your kids about it and leave it at that. You became an evangelist (at least in this context) because he valued and cared about your conversation. Without his commitment to the most obvious (and often abandoned) form of marketing, you probably wouldn’t have shared with your readers.

Seth makes a great point. There’s certainly no substitute for this sort of encounter, but the potential impact of that encounter is now much greater.

Great story…thanks for sharing.
.-= David Saxe´s last blog ..Choose to Play with Someone Better =-.

]]> By: Leo Bottary http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1010 Leo Bottary Tue, 18 Aug 2009 11:30:29 +0000 http://edwardboches.com/?p=1620#comment-1010 Interestingly enough, I sent an e-mail to author and uber-consultant David Maister over the weekend. (As you probably know, he lives in Boston.) I received a reply within a day that was as warm and responsive to my questions as one could imagine. It wasn't a bookstore in Brewster, or an in-person encounter, but it was a great way to start my day, over a hot cup of coffee in the comfort of my own home. .-= Leo Bottary´s last blog ..<a href="http://feedproxy.google.com/~r/ClientServiceInsightscsi/season2/~3/bNR9vqbaiLM/client-service-or-client-relationships.html" rel="nofollow">Client Service or Client Relationships?</a> =-. Interestingly enough, I sent an e-mail to author and uber-consultant David Maister over the weekend. (As you probably know, he lives in Boston.) I received a reply within a day that was as warm and responsive to my questions as one could imagine. It wasn’t a bookstore in Brewster, or an in-person encounter, but it was a great way to start my day, over a hot cup of coffee in the comfort of my own home.
.-= Leo Bottary´s last blog ..Client Service or Client Relationships? =-.

]]> By: edward boches http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1005 edward boches Mon, 17 Aug 2009 20:43:33 +0000 http://edwardboches.com/?p=1620#comment-1005 Chris: Thanks for sharing the story. All writers probably write for themselves first, but it's great when someone you admire has a mutual regard for his audience of readers. And thanks for the James Frey recommendation. Chris:
Thanks for sharing the story. All writers probably write for themselves first, but it’s great when someone you admire has a mutual regard for his audience of readers. And thanks for the James Frey recommendation.

]]> By: edward boches http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1004 edward boches Mon, 17 Aug 2009 20:40:57 +0000 http://edwardboches.com/?p=1620#comment-1004 Jaci: Thanks for kind words. I think he's a great writer first. But most great writers make for good conversation. Glad you found me, through Amy, whose blog I love. Wish I could write that shot. Jaci:
Thanks for kind words. I think he’s a great writer first. But most great writers make for good conversation. Glad you found me, through Amy, whose blog I love. Wish I could write that shot.

]]> By: Jaci Russo http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1003 Jaci Russo Mon, 17 Aug 2009 20:36:42 +0000 http://edwardboches.com/?p=1620#comment-1003 Great blog. Thank you. I always have a chick/egg question in situations like this. Is he a great writer because he engages in the conversation or is it a great conversation because he is a great writer. Social media at work - I found Amy Flanagan and her blog, which is so very funny and right on, http://theshortestblogintheworld.blogspot.com/, through a comment she made on your blog and I think she is fantastic. Social media connects us all. Great blog. Thank you. I always have a chick/egg question in situations like this. Is he a great writer because he engages in the conversation or is it a great conversation because he is a great writer.

Social media at work – I found Amy Flanagan and her blog, which is so very funny and right on, http://theshortestblogintheworld.blogspot.com/, through a comment she made on your blog and I think she is fantastic. Social media connects us all.

]]> By: Chris Wooster http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1001 Chris Wooster Mon, 17 Aug 2009 14:15:42 +0000 http://edwardboches.com/?p=1620#comment-1001 Years ago I wrote review for Straight Man for the Boston Phoenix. Just a little blurby, but at a book event at the Hampshire House he went out of his way to thank me for it. Perhaps it sold one book for him, but he couldn't have been more grateful. My former life (before advertising) was in book event marketing, running author events for Waterstone's on Newbury Street. i can honestly say that Russo and Dennis Lehane (who I booked for his very first reading for A Drink Before The War... he had just quit his job as a limo driver) were the two most grateful writers I ever hosted. Book recommendation (a bit old, but): James Frey's Bright Shiny Morning. About the only think I've ever loved about Los Angeles was this stunning novel. Years ago I wrote review for Straight Man for the Boston Phoenix. Just a little blurby, but at a book event at the Hampshire House he went out of his way to thank me for it. Perhaps it sold one book for him, but he couldn’t have been more grateful.

My former life (before advertising) was in book event marketing, running author events for Waterstone’s on Newbury Street. i can honestly say that Russo and Dennis Lehane (who I booked for his very first reading for A Drink Before The War… he had just quit his job as a limo driver) were the two most grateful writers I ever hosted.

Book recommendation (a bit old, but): James Frey’s Bright Shiny Morning. About the only think I’ve ever loved about Los Angeles was this stunning novel.

]]> By: edward boches http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-1000 edward boches Mon, 17 Aug 2009 02:10:10 +0000 http://edwardboches.com/?p=1620#comment-1000 Sarah: Great to hear from you. Glad you stopped by and liked the post. Agree with all you say about the independent's. I love Amazon for convenience, but am loyal to two local bookstores (and others when I travel) the one here in Brewster (worth checking out if you're ever here) and Bookends in Winchester, MA where I live full time. I think we all have a responsibility to support our local booksellers. Nevertheless, the real point of the post was not only should we support them, but what we can actually learn from the likes of small, personal, intimate businesses (general stores, barber shops, hardware stores, etc.). They offer us valuable lessons that are applicable to the new age of community and relationship marketing. Sarah:
Great to hear from you. Glad you stopped by and liked the post. Agree with all you say about the independent’s. I love Amazon for convenience, but am loyal to two local bookstores (and others when I travel) the one here in Brewster (worth checking out if you’re ever here) and Bookends in Winchester, MA where I live full time. I think we all have a responsibility to support our local booksellers. Nevertheless, the real point of the post was not only should we support them, but what we can actually learn from the likes of small, personal, intimate businesses (general stores, barber shops, hardware stores, etc.). They offer us valuable lessons that are applicable to the new age of community and relationship marketing.

]]> By: edward boches http://edwardboches.com/a-brief-conversation-with-author-richard-russo-leads-to-thoughts-about-community/comment-page-1#comment-999 edward boches Mon, 17 Aug 2009 01:57:11 +0000 http://edwardboches.com/?p=1620#comment-999 Seth, Great to get that kind of reinforcement from you. Have been reading your posts and learning from them for a while now. For me, and for the brands for which I work, there is social media theory and social media practice. I'm far more interested in the latter: figuring out how to take stuff like the Brewster Bookstore and the behavior or Richard Russo, combine it with all that technology enables, and apply it toward new and better ways of interacting, sharing and creating. Thanks for stopping by. Seth,
Great to get that kind of reinforcement from you. Have been reading your posts and learning from them for a while now. For me, and for the brands for which I work, there is social media theory and social media practice. I’m far more interested in the latter: figuring out how to take stuff like the Brewster Bookstore and the behavior or Richard Russo, combine it with all that technology enables, and apply it toward new and better ways of interacting, sharing and creating. Thanks for stopping by.

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