Seven things Alex Bogusky should blog about
Yesterday my Twitter friend John Winsor sent me a couple of recent blog posts by Alex Bogusky. John and I are talking crowdsourcing at a Boston Ad Club event next week and he thought Alex’s post on the subject – using the ubiquitous logo competition as an example — would be interesting.
To be honest, I don’t think any of us are going to learn anything from another post about logo competitions. We’ve all read the pros and cons of crowdSPRING and perhaps followed BBH Labs’ experiment.
But we could learn an awful lot if Alex did choose to write a few more posts. I mean the guy probably has more to share with the advertising and creative industry than anyone since Bill Bernbach. I don’t know Alex personally — we’ve said hello a few time at award shows — but like you, I do know what he’s accomplished. So here’s what I think Alex should be blogging about.
Why agencies need to be more courageous
This is one agency that has always been willing to take risks with its work. Playing it safe does not seem to be in its DNA. The entire industry could use some encouragement.
The importance of challenging the status quo
A long time ago, Mullen did this. Crispin’s taken it a step further. They’ve been a challenger brand themselves and it seems to be a mindset that continues. What can young start-up agencies and individuals learn from this?
Remembering to promote yourself not just your clients
No one’s better at this than Alex. Yes, you need the goods, but he and his agency never miss a beat. There are lessons here for companies and individuals.
Reasons not to listen to the critics
For years, every time Crispin did something that got attention, the rest of the industry immediately labeled it a gimmick. “They can’t do it for big brands.” “They can’t to TV.” There are lots of lessons on how to listen; why not one on when not to?
How to deliver consistently fresh work
They do it over and over. From Subservient Chicken, to Mini, to the King, to unfriend your Facebook pals. No doubt other agencies and start-ups could benefit from stories about the agency’s environment, standards, hiring practices, and commitment to developing young talent.
The role of environment in stimulating creativity
Can other companies learn from the Boulder, Colorado space? Is the thinking transferable? Based on some of the miserable work environments I’ve seen in office parks across America, too many businesses forget about the importance of physical surroundings.
Creating a culture that perpetuates itself
I know a lot of people who’ve done great work at CPB and couldn’t replicate it elsewhere and visa versa. Why not advise other young companies on the importance of culture?
So, what do you think? Should Alex write another post about social media or crowdsourcing? Or share what he really knows? Alex Blogusky anyone?