Beck and McSweeney’s show us how to market in the age of collaboration

Want to hear Beck's newest composition? You'll have to perform it yourself.

Let’s start with a simple premise. In an day when we can all create, publish and distribute content the best ideas are those that inspire creation, publishing and distribution. Uniqlo got us to tweet about its products. Nike gave us a digital megaphone to rally cancer victims. Old Spice made us part of a real […]