Are social media here to stay or is that a dumb question for the NY Times to ask?

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It’s surprising to me that the New York Times even asks the question in its Room for Debate column this morning, inviting six guest authors and the Twitter community to weigh in. Suggesting that Facebook’s “worrisome IPO” begs the question, the headline is a bit misleading as you’d be hard-pressed to find even a hint […]

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Inspire everyone to be creative

Can dissecting a re-imagined MRI scanner help us develop tactics to yield more creative advertising?

In most ad agencies there is one department with creative in its name. At best the label reinforces a belief that there are people in the business who are creative and others who aren’t. At worst, it becomes a self-fulfilling prophecy, perpetuating the fallacy that you have to be a copywriter or art director to […]

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