Why ad agencies should embrace A/B testing, too

Screen shot 2012-04-26 at 3.50.31 PM

A few years ago, when Facebook engagement ads were just taking off, Kevin Colleran, at the time still working for the social media behemoth (he was employee number 10 and its first sales executive; now a venture capitalist, what else?) told me that the way to make your Facebook ads really effective was to give the network […]

Read More...

Ten benefits to using Springpad’s social notebooks

Screen Shot 2012-04-10 at 6.03.13 PM

  It’s finally here, Springpad 3.0. We’ve completely redesigned the platform. While Springpad has always been an incredibly useful app for the 3 million people who count on its utility to save, organize and easily access everything from recipes to wish lists, it’s now a social experience that lets users share content, discover interests and […]

Read More...

The pros and cons of an iPad menu

iPad menus going mainstream

Tonight I had dinner at a lovely little Mediterranean place in Tampa.  Despite being located in a strip mall — you have to get used to things like that in Florida — the Carmel Cafe had a warm feel, soft lighting, better than decent food, and iPad menus. The latter featured an app that according […]

Read More...

Why it was smart of Havas to buy Victors and Spoils

Screen Shot 2012-04-03 at 7.57.21 PM

When Victors & Spoils was first launched two-and-a-half years ago, the company had more detractors than fans. (Note, I was among the latter.) Much of the industry dismissed the idea that the model could ever replace the traditional agency/client relationships. The more vocal members of the creative community found all kinds of reasons to condemn […]

Read More...