Mont Blanc crowdsources beauty by the second

A lot of crowdsourced or co-created projects yield questionable results. But there seems to be a new formula that works pretty well. Short snippets of film edited into something wonderful by a talented curator/editor. We saw the first big example of this with Ridley Scott’s Life in a Day.  And this week we see another […]

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How Sapient Nitro can turn a social media disaster into an opportunity

Screen shot 2011-11-16 at 2.45.00 PM

It’s easy to bash Sapient Nitro for its social media faux pas yesterday. After all, they basically wrote the playbook on what not to do in digital and social media. Nevertheless I’ll shed a bit of a positive light, go out on a limb (to the very edge in fact) and declare that this is […]

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Google (and Mullen) encourage agencies to “go mobile.”

Utility over messages; one great example is University of Alabama's mobile site

I just got back from my first trip to Mobile, Alabama. For most people an inaugural visit to the original home of Mardi Gras would be to hear some really good Dixie Land Jazz. And while I did get in some of that, the purpose in this case was to help Google get all, or […]

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Triumph of the City, maybe even Detroit

My friend Erik Proulx is in the midst of his second Lemonade film, this one telling the story of what we all hope might be Detroit’s resurrection. As with his first film, the original Lemonade, it’s not government policy or unemployment checks, or even the bailout of the automobile industry – don’t get me wrong I was in favor […]

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