That was my idea

An old quote attributed to Google's Marissa Mayer

“Don’t take my idea.”  “I had that idea first.”  “He stole that idea from me.”  Work in advertising?  At an agency?  How many times have you heard those lines spoken?  How many times might you have uttered them — or even shouted them — yourself. It may be true that every campaign, platform and creative […]

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When ads don’t work

calm the fuck down

The other day, two links came into my stream at the same time.  One was for this poster to quell the violence in London. The other was for this site to solicit aid ideas in support of East Africa’s famine. One presented a message.  One offered utility.  The ad went in one direction only. The site […]

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