Even creative directors need to know some technology

Arcade Fire

“I don’t have to know anything about technology because I know that whatever I think up there’s always someone who can build it.” I’ve heard this statement, or a variation thereof, proffered by copywriters, art directors and creative directors. And it’s true. Chances are that no matter what you conceive – experience, installation, interactive film, […]

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Choose your clients carefully

Daniel Stein calls himself a stagna-phobe and wants no part of clients who might make him work or think like one

The advertising industry (traditional, digital, social, media) talks constantly about transformation and change. Usually that implies new skill sets, teams, processes and briefs. But Daniel Stein, CEO and founder of EVB, a small, but influential agency in San Francisco starts somewhere else, declaring that nothing determines an agency’s brand, not to mention its opportunities to […]

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