Inventing Rudeless, the anti-iPhone app

Carbon 5's Lean Startup Approach to developing The Next Big Thing

Rudeless, a new company dedicated to improving mobile phone behavior, is about to introduce its first application. Granted it’s still in the early phase of development. In fact today we go into A/B testing with our initial concepts. One version, De-Rude, rewards and punishes you for good and bad behavior. It works on an opt-in […]


Social media and responsibility

adv tweets

This is a lesson in social media, the danger of speaking without thinking, and the different ways in which content can get interpreted. (It might also be a lesson about good and bad advertising, but that’s secondary.) I share the story below in hopes that people might learn something. I know that I have. Sunday […]


Traditional agencies are the future of digital

Screen shot 2011-04-24 at 7.53.42 PM

I didn’t say that. Winston Binch said it. Winston was one of the forces behind the emergence of Crispin Porter + Bogusky’s digital reputation, leading interactive efforts on clients such as American Express, Domino’s, Burger King and Best Buy. Before that he oversaw creative and technical development on much of Nike + at R/GA.  So […]


Boulder Digital Works and the value of community

Instructors at the April BDW Making Digital Work Workshop

Next week 10 of us from across the advertising and digital industry gather in Boulder for another two-day workshop, teaching and learning at Boulder Digital Works Executive Workshop. We’ll have 80 “students,” mid to senior-level agency folks mostly – account people, creative, planners – who are interested in getting their agencies to evolve more quickly, […]


TV advertising is back, thanks to social media

superbowl tweet

It was only a year or two ago when TV advertising was on its way out, or at least down. DVRs, the web and new distractions such as Facebook were going to make old- fashioned advertising less relevant. Well guess what? It’s just the opposite.  As media gets more and more fragmented, TV remains the […]