Digital strategy and the creative brief

Faris asks a good question on his blog; I answer here

Faris Yakob posted the question on his blog today.  What should he talk about at next week’s Making Digital Work NYC workshop? Someone (that may have been me) labeled his presentation Strategy for the Post-Digital Age, which as Faris suggests is a bit of a presumptuous title. Yes, I followed some of Iain Tait’s presentation […]

Read More...

Learning to focus in an age of distraction

Pulse

There’s a great piece in the NY Times this morning that continues the conversation most associated with Nicholas Carr’s The Shallows. In an article titled Growing Up Digital, Wired for Distraction, writer Matt Richtel relates a number of cases in which bright students can neither finish a book nor concentrate on a single topic for […]

Read More...

MITX awards and the “digital” agency

Happy Ice Cream Machine, from a pure digital agency, won Best of Show, but lots of other awards went to hybrid or integrated agencies, including Mullen. Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show […]

Read More...

Out as chief creative officer, in as chief innovation officer

This popular video from TAT predicting the future of screen technology reminds us that we need to embrace innovation in all of its forms. Yesterday was my last day as Mullen’s chief creative officer, a title I’ve held for the last 12 years. No, I’m not going anywhere. After 28 years as a partner in […]

Read More...

BDW’s Making Digital Work comes to New York

We have a great team of presenter; among them are (clockwise from top left): Tim Malbon, Matt Howell, Chloe Gottleib, Faris Yakob, John Winsor and Alessandra Lariu

If you, your agency or marketing department still struggle with all the disruption and change imposed by technology, digital and the Internet of everything, you may want to join Boulder Digital Works in New York, December 2 and 3 for what promises to be a great two-day workshop called Making Digital Work (MDW). For the […]

Read More...