Four Lessons from Googled

Lessons from Googled

I just finished Googled, The End of the World as We Know It, by Ken Aulletta, arguably the best media critic of our times. And while it’s not a social media book per se, I would strongly suggest it belongs on the list as it’s chock full of anecdotes, insights and implications for any company […]

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Seven books for every aspiring social media enthusiast

Social Media Books

I often get asked what someone should read to learn the basics of social media and understand the consumer behavior driving it. There is certainly no shortage of reading materials but this is what I usually recommend. Groundswell: Josh Bernoff ‘s and Charlene Li’s excellent assessment of the five year-old social media trend characterized by […]

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Can Pepsi buy its way into community and social media?

community service

By now everyone knows that Pepsi has pulled out of the Superbowl after 23 consecutive years. Instead the company plans to funnel the better hunk of its advertising budget into online programs such as the Pepsi Refresh Project, an effort that will fund thousands of consumer conceived initiatives with $5,000, $25,000, $50,000 and $250,000 grants. […]

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Don’t smoke, don’t do drugs, don’t have sex. And now a different approach.

For years, almost every public service ad campaign created to fight tobacco or drugs or teen sex took a pretty similar approach: the scare tactic. “Here’s what you’ll look and sound like 30 years from now if you don’t stop smoking.” “Picture yourself as a pregnant teenager; your life and future are basically over.” “Do […]

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