I’m crowdsourcing the questions I should ask crowdsourcing expert John Winsor

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Crowdsourcing as a pure concept has been around for a while.  In my business, you need look no further than the typical agency review in which a client invites multiple agencies to submit their best thinking and creative ideas (usually for no pay) and then picks the one it believes will do the best job. […]

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Free is great, but who’s going to pay for it?

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Lots of debate this past week about Free, Chris Anderson’s new book. Anderson claims that no consumer under 30 will pay for content. And why should they? YouTube videos are free. Music can be had for free. Even the venerable NY Times is free. Yet in a convincing review in the New Yorker, Malcolm Gladwell […]

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