Newspapers, magazines and marketers all face the same changes and challenges

Last Wednesday I joined an invigorating conversation on Twitter’s weekly #editorchat. Hosted by Business Week’s editor @johnabyrnes. We talked a lot about the future of magazines and media. No surprise, but journalism is going through all the same challenges confronting ad agencies and brands. According to John, “It’s no longer content handed down from reporters […]

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Clients are asking new questions, time to have new answers.

Last week my colleagues and I made two major presentations to clients. One was a big show: brand positioning, tagline, television, print, online advertising, point of sale displays, purchase incentives, iPhone applications, digital experiences and live events. When we were done, the first question — in three parts — was, “What do you think about […]

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The remarkable power of Twitter: conversation, clarification, connection

Today I received an @reply from Evan Williams –not the Kentucky Bourbon which actually comes up on Google before the co-found of Twitter –but the Twitter @ev. Earlier in the day he posted this tweet. “@francavilla Impersonation is not allowed on Twitter. If someone being impersonated contacts us, we’ll look into it and suspend.” (129 […]

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Barack Obama, Tony Hsieh: two videos that make us better marketers

[youtube]http://www.youtube.com/watch?v=yft9ZCe3VCw[/youtube] Barack Obama’s Nowruz Message If you didn’t see Obama’s video message to Iran for Nowruz, check it out. It is a lesson in honesty, modesty, respect and hope. It’s also an example in how leaders, CEOs, even brands can communicate more creatively, whether they’re talking to customers, prospects or critics. Imagine if AIG’s CEO […]

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