Is Captain Sullenberger talking to us?

Did you lose your job? Worried you’re next on the chopping block? Or maybe you’re the person at the agency who might have to make the tough decisions. Well, before anyone starts freaking out, perhaps it’s time we all listened to the words of Captain Sullenberger. The more I hear, the more I think he might be talking directly at us.
“We are going in the Hudson.”
It is true. The advertising economy is not on the flight path we hoped it would take. Things are bleak and they might be for a while. But once we accept it, the bleakness no longer matters. It’s how we handle it that counts.
“I had this expectation that my career would be one in which I didn’t crash a plane.”
This was his answer to Katie Couric when she questioned why he was surprised rather than frightened when he realized he was going to have to land the plane in the Hudson. I doubt I’m alone when I say I never dreamed 2009 would find me writing brochures for homeschool learning systems*. Did of us really think there would be no speed bumps along the way? Sully’s crash landed him in place where he’s inspiring a nation and being honored by Presidents. Where will your crash land you?

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If you give your Mom a Mac

And if she’s 78 years old and has never used a keyboard, she’ll ask “What do I do with this?”  So she’ll need lessons. But then she’ll actually learn to use the darn thing, so the next thing you know you’ll find your email full of those Hallmark-like viral messages that 70-year-olds forward to each […]

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10 things I’ve learned hanging out in the digital space

In the last six months, I’ve spent more time than ever before in the digital and social networking space. The experience has taught me a lot, not the least of which is how much creative opportunity exists here.  Twitter, 12second.tv and other new platforms are creative gold mines waiting for prospectors. Lee Clow once predicted, […]

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What else was revealing about the Academy Awards besides Sarah Jessica Parker’s dress?

This: people don’t simply watch events anymore, they participate, an undeniable fact made evident by the thousands of people on Twitter sharing thoughts, banter, criticism and praise for everything from Mickey’s hair, to Miley’s dress, to Aniston VS Jolie. They even discussed the awards. The folks at Mullen put together a website that took the […]

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