Comments on: 10 steps to launching a new product using social media

By: Elijah Lewis

Elijah Lewis — Wed, 28 Jul 2010 01:13:54 +0000

i am always watching for any product launch on the internet as i am a gadget addict myself.”`:

By: Matthew J. Klein

Matthew J. Klein — Tue, 14 Jul 2009 14:29:18 +0000

Great list. Will print and post on wall. Can’t wait to see the 50-inch plasma go into to grinder when Olympus upgrades the model next year with a larger view finder. (‘Course, now I gotta go check out the Cialis post…)

By: edward boches

edward boches — Tue, 30 Jun 2009 00:02:32 +0000

Vicki:
Thanks. Glad it’s helpful. It’s by no means complete. It didn’t include a carefully thought out comment strategy that let people comment on Olympus’s site, nor did it have a blogging strategy for Olympus themselves. Both of those may have added even more discussion and generated more attention. Will love to hear how your eco water valve launch goes. High interest category and definitely an online, social oriented audience for a product like that.

By: Vicki McLeod

Vicki McLeod — Mon, 29 Jun 2009 19:34:53 +0000

Thanks for that Edward – it’s given me a lot of ideas of how I can help to launch an eco water valve into the UK market later this year.

By: Erik Proulx

Erik Proulx — Mon, 29 Jun 2009 15:26:08 +0000

This is a roadmap for the launch of the new Please Feed The Animals. Thanks, Edward.

By: Mark Harmel

Mark Harmel — Mon, 29 Jun 2009 15:22:02 +0000

A mostly positive E-P1 review.

http://edmondterakopian.blogspot.com/2009/06/hands-on-with-olympus-e-p1.html

By: Max

Max — Mon, 29 Jun 2009 14:42:28 +0000

Great post. I think it’s worth noting that writing this article *about* the campaign is also a step in promoting the campaign.

By: Mark Harmel

Mark Harmel — Sun, 28 Jun 2009 17:54:10 +0000

The other feature to play up is the ability to shoot raw files. This is a mystery setting for hobby shooters, but the Holy Grail for pros and serious amateurs. .-= Mark Harmel´s last blog ..my brief close encounter with michael jackson =-.

By: Mark Harmel

Mark Harmel — Sun, 28 Jun 2009 00:59:43 +0000

The big news with this camera is a digital that is capability of doing multiple exposures with the camera. This may be a first in digital! This is the one thing I miss from film days. .-= Mark Harmel´s last blog ..my brief close encounter with michael jackson =-.

By: Kneale Mann

Kneale Mann — Sat, 27 Jun 2009 22:10:53 +0000

Many who want to dip their toe into the space feel it’s a campaign. In the process the best they can hope for is a wet toe and a lot of disappointment.

Viral and branding are created by customers. So you must integrate social media into your overall plan, pay close attention to the behavior and keep your hand off the panic buttton.

Great post, Edward!
@knealemann
.-= Kneale Mann´s last blog ..The New News Cycle =-.