Comments on: 10 reasons why every CEO has to get on Twitter now http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now Marketing ideas for navigating a consumer driven world Thu, 17 May 2012 01:02:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: maricelajuv http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-3133 maricelajuv Thu, 31 Dec 2009 10:58:09 +0000 http://edwardboches.com/?p=53#comment-3133 Completely I share your opinion. It is excellent idea. I support you. <a href="http://usaviarga.emenace.com/price-vaiagra.html" rel="nofollow">vaiagra cheapest</a> A joke for you! Why did the vampire give his girlfriend a blood test? To see if she was his type. Completely I share your opinion. It is excellent idea. I support you. vaiagra cheapest A joke for you! Why did the vampire give his girlfriend a blood test? To see if she was his type.

]]> By: Can Pepsi buy its way into community and social media? | Creativity_Unbound http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-2956 Can Pepsi buy its way into community and social media? | Creativity_Unbound Sun, 20 Dec 2009 17:04:16 +0000 http://edwardboches.com/?p=53#comment-2956 [...] media would move from the wings onto the main stage, this might be it. While a lot of us have been trying to steer clients in this direction one conversation at a time, preliminary reports suggest that Pepsi is [...] [...] media would move from the wings onto the main stage, this might be it. While a lot of us have been trying to steer clients in this direction one conversation at a time, preliminary reports suggest that Pepsi is [...]

]]> By: Frank http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-160 Frank Wed, 08 Apr 2009 03:16:54 +0000 http://edwardboches.com/?p=53#comment-160 <p>Louise is absolutely right. Most CEOs, particularly Fortune 500 CEOs, have WAY too much going on to spend time twittering. 15 minutes a day to sift through all the noise and respond in a meaningful way? Unlikely.</p><p>I'm on twitter, love it, and having spent some time in Fortune 500 boardrooms, I just can't see CEOs spending their time here. How often do you see Barak Obama, widely recognized as being on top of social media, personally twittering? </p><p>Perhaps it's time for a CTwO (Chief Twitter Officer)? </p><p>Frank</p> Louise is absolutely right. Most CEOs, particularly Fortune 500 CEOs, have WAY too much going on to spend time twittering. 15 minutes a day to sift through all the noise and respond in a meaningful way? Unlikely.

I’m on twitter, love it, and having spent some time in Fortune 500 boardrooms, I just can’t see CEOs spending their time here. How often do you see Barak Obama, widely recognized as being on top of social media, personally twittering?

Perhaps it’s time for a CTwO (Chief Twitter Officer)?

Frank

]]> By: Douglas Croft http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-159 Douglas Croft Fri, 20 Mar 2009 00:49:21 +0000 http://edwardboches.com/?p=53#comment-159 <p>This is an excellent straight forward article. The problem that many are struggling with is drawing that link between the actual twitter interaction and customer activity. It can be done through measurement and diagnostics generating the ever-illusive ROI, but one must make it a priority. Slowing down to speed up in this space seems to make a dramatic difference. It's time for CEOs (and all stakeholders for that matter) to get involved at a deeper level than what's been done historically. The trust that this type of interaction will generate will blow their minds.</p><p>Nice job!</p><p>Doug</p> This is an excellent straight forward article. The problem that many are struggling with is drawing that link between the actual twitter interaction and customer activity. It can be done through measurement and diagnostics generating the ever-illusive ROI, but one must make it a priority. Slowing down to speed up in this space seems to make a dramatic difference. It’s time for CEOs (and all stakeholders for that matter) to get involved at a deeper level than what’s been done historically. The trust that this type of interaction will generate will blow their minds.

Nice job!

Doug

]]> By: Mark Shaw http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-158 Mark Shaw Fri, 20 Mar 2009 00:19:24 +0000 http://edwardboches.com/?p=53#comment-158 <p>Great Article.. One of the great tragedies, is that most ceo's just dont get it.. they think Twitter is selling, and so dont get many followers. they dont engage with people, they dont share resources, knowledge, opinions, advice, ideas, and finally, the dont personalise the account, but rather hide behind the corporate identity etc... </p><p>Twitter offers so much to them.. where else can you get real time info on what people actually think about your brand, real time customers complaining about things, where you can engage and sort out the issues, communicate about your brand identity, your brand values, and perhaps even offer your loyal customers / followers special offers / prices....</p><p>best</p><p>Mark Shaw</p> Great Article.. One of the great tragedies, is that most ceo’s just dont get it.. they think Twitter is selling, and so dont get many followers. they dont engage with people, they dont share resources, knowledge, opinions, advice, ideas, and finally, the dont personalise the account, but rather hide behind the corporate identity etc…

Twitter offers so much to them.. where else can you get real time info on what people actually think about your brand, real time customers complaining about things, where you can engage and sort out the issues, communicate about your brand identity, your brand values, and perhaps even offer your loyal customers / followers special offers / prices….

best

Mark Shaw

]]> By: JoAnna http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-157 JoAnna Thu, 19 Mar 2009 00:31:32 +0000 http://edwardboches.com/?p=53#comment-157 <p>Great post. Straightforward and honest. It seems like companies shy away from social media for reasons that could easily be remedied if they'd just start using it! Thanks again for the post!</p><p>Cheers,<br/>JoAnna</p> Great post. Straightforward and honest. It seems like companies shy away from social media for reasons that could easily be remedied if they’d just start using it! Thanks again for the post!

Cheers,
JoAnna

]]> By: Jackie http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-156 Jackie Wed, 18 Mar 2009 23:33:48 +0000 http://edwardboches.com/?p=53#comment-156 <p>It's also an opportunity for CEO's to find/hear/see great ideas from new people. Heck, there's an opportunity to find your next great employee. That's why I'm on there- to express myself and hopefully get noticed.</p> It’s also an opportunity for CEO’s to find/hear/see great ideas from new people. Heck, there’s an opportunity to find your next great employee. That’s why I’m on there- to express myself and hopefully get noticed.

]]> By: Tim http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-155 Tim Wed, 18 Mar 2009 23:26:40 +0000 http://edwardboches.com/?p=53#comment-155 <p>Milwaukee Bucks tell Charlie Villanueva not to Twitter ... </p><p>http://sports.espn.go.com/nba/news/story?id=3990853</p> Milwaukee Bucks tell Charlie Villanueva not to Twitter …

http://sports.espn.go.com/nba/news/story?id=3990853

]]> By: edwardboches http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-154 edwardboches Wed, 18 Mar 2009 18:46:47 +0000 http://edwardboches.com/?p=53#comment-154 <p>Michael Gass:<br/>Thank you. As always, you are one of the emerging users of social media who totally get it. I fear that the world hasn't completely caught up to you and others who think more inventively, but it will.</p><p>Edward</p> Michael Gass:
Thank you. As always, you are one of the emerging users of social media who totally get it. I fear that the world hasn’t completely caught up to you and others who think more inventively, but it will.

Edward

]]> By: edwardboches http://edwardboches.com/10-reasons-why-every-ceo-has-to-get-on-twitter-now/comment-page-1#comment-153 edwardboches Wed, 18 Mar 2009 18:45:10 +0000 http://edwardboches.com/?p=53#comment-153 <p>Louise,<br/>I appreciate your comments. And it's a valid point that CEOs don't have a lot of time. But they may have little choice. The public wants both accountability and accessibility. And customer-centric organizations will win. Also, it may be a CEOs best weapon in managing his or her own image and reputation. There are lots of posts on how this can be done with just 15 minutes a day. My prediction is it will happen. Thanks for your comments. I hope it will make for a good dialog.</p><p>Edward</p> Louise,
I appreciate your comments. And it’s a valid point that CEOs don’t have a lot of time. But they may have little choice. The public wants both accountability and accessibility. And customer-centric organizations will win. Also, it may be a CEOs best weapon in managing his or her own image and reputation. There are lots of posts on how this can be done with just 15 minutes a day. My prediction is it will happen. Thanks for your comments. I hope it will make for a good dialog.

Edward

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